Attached is the digital work that was created in photoshop and illustrator. I began by making a very intricate design for The Emerald City. I gave one of my first ideas an attempt just for the sake of trying and it really didn't work out too well. I had a very difficult time making the 'G' look like a real G, so I stuck with my original plan and added onto the image to create my new "l" in Google.
I then played with a few effects on photoshop including transparency, glow and saturation. I created an interesting style after a long attempt process. You can see the development of this style to the right.
The second step was playing around with typefaces, sizes, and the other smaller elements within the doodle. I made the decision to use this font to the right, and add a texture on photoshop which gave the letters a ruby slipper look- SPARKLES!!!
I had some decisions to make regarding the overall composition but decided on the final one seen in this attachment ---------->
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